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Apple increases iPhone 12 production by 2 million units due to strong demand

Apple launched its iPhone 12 series comprising of four models although only two of them are available in most regions. Even after users complaining of a smaller battery on the entire iPhone 12 lineup, the sales volume speaks otherwise. In fact, as per the reports, Apple has asked its supply chain partners to ramp up the production of iPhone 12 by 2 million units. The company did so because of the exceptionally strong demand for the unit compared to others. This doesn’t comes as a surprise as Apple was able to record as outstanding 7-9 million units as.pre-orders after its launch. The company is optimistic about its future sales as well.

According to Cinda Securities, the iPhone 12 series sales is expected to exceed previous expectations. It is projected to sell around 80-85 million units in the fourth quarter of this year alone. Moreover, the Cupertino-based giant is expected to sell over 230-240 million units by 2021.

Although the iPhone 12 is still away from the 222.4 million unuts shipped for iPhone 6 and 6 Plus, the combination of specifications including an OLED panel, 5G, the new flat frame design and other factors have given the needed jump for its sales to take an exponential curve.

Of the total expected shipment, iPhone 12 and iPhone 12 Pro will take the biggest piece of the pie at 60-70% while the other two i.e. iPhone 12 Pro Max and iPhone 12 mini are expected to bank for 15-20% of the total sales volume. These predictions come from the reputed Ming-Chi Kuo who has a number of credible leaks on his name till date.

It remains to be seen if the projected expectations are met or not although the trend suggests Apple will close in on it for sure. It is still too early to comment since Apple released its flagship lineup a few weeks later than usual. What do you think about it? Let us know in the comments below.




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