Smartphone makers around the globe are playing tactics and whatnot to shop more units. Naturally, there will be a top best-selling chart that’ll appear every year and 2019 wasn’t any different. Turns out iPhone XR is the undisputed contender to share a market share of 3% globally although there are still many smartphones that have made it to the list. Counterpoint Research’s Market Pulse provides us with the top 10 best-selling smartphones globally in 2019 followed by a top 5 list region-wise so have a look at it.
Overall, Apple iPhone XR had a market share of 3% in 2019. It is the only smartphone to attract double digits in market share region-wise as well. 2019’s iPhone 11 achieved an impressive feat as well thanks to its 2.1% market share which to put things into context, splurged just in a few months after its launch in September last year versus the whole year iPhone XR had after its launch in 2018. Samsung Galaxy A50 made it to the top three with 1.8% followed by Samsung Galaxy A10 at 1.7% in the fourth position.
In fact, nine out of ten smartphones in the top 10 best-selling smartphones in 2019 were either from Apple or Samsung. Oppo A5 is the only smartphone to make its entry in the list with 1.3% market share followed by others such as Samsung Galaxy A20 (1.1%), Apple iPhone 11 Pro Max (1.1%), Apple iPhone 7 (1.1%) and Apple iPhone XS Max (1.0%).
Region-wise, Apple managed to list five iPhones in the top 5 list on Counterpoint Research and the same goes for Samsung in Middle East & Africa (MEA).
First up, in China, Oppo A5 took the first position at 4% while A9 attracted 3% of market share. This is followed by Vivo Y93 and Y93s at 2% each while the only Huawei smartphone to make an entry here is Huawei P30 at 2%. Huawei potentially lost a lot of business due to the Huawei Ban by the US government that you can know more about here.
Next up, in APAC, Realme C2 took the fifth position at a 2% market share. It is also Realme’s first time to ever list in the best-selling charts thanks to its massive popularity in India and a few other countries. Oppo A5s took the first position at 3% while the 2nd, 3rd, and 4th positions reserved by Samsung Galaxy A50, Apple iPhone XR, and Samsung Galaxy A10 recorded 2% of market share each.
In NAM, Apple resorted to securing all five positions with iPhone XR topping all at 12% followed by iPhone 11 at 6%, iPhone 8 at 5%, Apple iPhone 11 Pro Max at 4%, and finally, iPhone XS Max at 3% of the market share.
Similar to Apple, Samsung managed to get the list of its smartphones on top in MEA where all the top 5 listing is from the South Korean brand. Samsung Galaxy A10 is again listed at the top position with a 3% market share followed by Galaxy A2 Core (3%), Galaxy A50 (2%), Galaxy A20 (2%), and A10s (2%). This is rather interesting how Samsung’s mid-range A-series which has some flagship features rose to the popularity that even Galaxy Note or S-series couldn’t achieve last year.
In Europe, both Samsung & Apple were on fire last year securing almost 18% market share of the total smartphones sold. Samsung Galaxy A50 took the first position on the podium with 5% while iPhone XR took the 1st runner-up position at 4%. The remaining three to get a 3% market shares are Apple iPhone 11, Samsung Galaxy A10 And Galaxy A40 respectively.
In LATAM, there were other entrants in the top five list as well. Samsung Galaxy A10 took the first position at 5% followed by Samsung Galaxy J2 Core at 4% and Motorola Moto E5 Play at 4%. Other than that, Samsung Galaxy A20 was recorded to attract 4% of the market share in Latin America and Samsung Galaxy J4 Core towed along at 3%.
Overall, the top 10 best-selling smartphones in 2019 recorded a humongous 15% of the market share globally. Still, there are a lot of other smartphones that otherwise would have listed if there was a top 10 list region-wise. 5G smartphones are still new with just 1% of the market share and thus, they aren’t listed here but 2020 is the year when 5G is truly going to blossom. Stay tuned on TechTantrum to know more.