Looks like Facebook is preparing to unveil its short-video sharing app in India to combat the increasing popularity of TikTok which has over 200 million users in the country and the number is growing rapidly. I am talking about Facebook-owned Lasso which is expected to arrive in India in the first quarter of fiscal year i.e. sometime in May this year.
Lasso is a popular short video-sharing app that was launched in the United States back in 2018 followed by a release in Mexico next year. According to the stats, the U.S. alone has over half a million Lasso users with 2.2 million downloads in Mexico. The app is going to tab into Facebook’s 627 million users in India that will combat against 1.5 billion downloads racked by TikTok worldwide where India alone has managed to pull 200 mn users.
TikTok has been a popular short video-sharing app for more than a year as it allows users to overlay songs, dialogues, and whatnot in a short 15 seconds video. In fact, there are TikTok megastars now starring in movies and music albums which dictates how popular the app is in India alone, let alone the 500 million downloads recorded in China.
According to a source, Facebook Singapore is also working towards the app rollout in the country since last October. It is mapping the path that TikTok followed towards is massive popularity in the country and how it could mimic it in the later run.
Chinese app TikTok had undergone a number of controversies as well, such as when a TikTok star was murdered last year while he was making a video for the app. This and other reasons triggered authorities in India and in some parts of the world where both Google Play Store and Apple App Store removed the app from their platforms before reversing their decision later.
Facebook is working aggressively towards getting more people to join its upcoming app in India such as it has started talking to celebrities and influencers which is one of the best ways to attract masses. It is yet to discern if Lasso takes over TikTok in India or the latter remains an undisputed short video-making app until any other app dives in to cripple it.