Podcasts are the next big thing on the internet as evident by the colossal acquisitions by Spotify, Apple and other key players in the tech world. Google confirmed that it has started indexing podcasts on its search engine at the I/O 2019. It is looking forward to showcasing relevant search results whenever a user searches for podcasts on Google Search while it will also roll out an Android and iOS client as well as enable Google Assistant to produce the required results when asked.
Currently, there are more than two million podcasts on various topics and genres. At the moment, users are required to type “Podcasts with Bill Hader” or “Black Hole podcasts” or anything conjoining the key string “podcasts” and search. This is where Google will showcase a completely new carousel that contains the podcast title, metadata, description, and other details, playback controls, etc right on the search results. Google is also transcribing audio to understand what the podcast is about and also details on what is being talked about among other details.
Google has rolled out the podcast search results today in the United States and will run live across other countries soon. The iOS and Android client aka Google Podcasts app will be available soon as well and will take you to the app when you search for any podcasts on Google. Similarly, Google Assistant will be able to take queries on podcasts and produce relevant results. Furthermore, Google will also eliminate using the query ‘podcasts’ every time a user wants to listen to a podcast on Google. Instead, the Podcasts carousel will be shown organically on the SERPs similar to the current knowledge panel.
Once the podcasts search is fully up and running, users can type any query to get results including podcasts while they can ask Google Assistant for the relevant results such as “Hey Google, play a podcast about Albert Einstein” and the assistant will showcase a few relevant results ready for playback in a jiffy.
Google will allow publishers to choose whether they want their podcasts to be active on apps or websites or both as well as separate free and paid content on the go.