OnePlus is about the hold of the largest launch event of 2019 on May 14 when it will presumably launch three smartphones i.e. OnePlus 7, OnePlus 7 Pro, and OnePlus 7 Pro 5G. The Chinese OEM has already started sending out invites to various media outlets and folks at GetDroidTips received one too. As per a promotional campaign, the U.S. division of the Chinese flagship smartphone maker has bought four pages in the iconic ‘The New York Times’ newspaper which hints towards the May 14 OnePlus Keynote for OnePlus 7 Pro alongside a few “NO’s” that have made the most sound.
Yes Virginia, if it’s in The New York Times, it’s got to be true. Welcome to the world, One Plus! pic.twitter.com/leKjS801dN
— Dave nyc (@david_nyc) April 29, 2019
The ad in the newspaper lists many “NO’s” including “No bells and Whistles”, “No bezel” which is a clear indication that the device won’t have much of a bezel left to show as it has a curved AMOLED display as we have seen earlier in leaked photos. Further, the ad lists “No notch” which signals its single front camera pop-up mechanism which renders the need to have a notch useless and neither the phone has one.
Furthermore, the ad reads
“No random music” which is a sarcastic taunt towards Apple’s move to include an album from U2 back in 2014 when it launched iPhone 6. Moving further, the ad adds that there is ‘No $2000 price tag’ and ‘No bloatware’ where the latter is simply the fact that OnePlus 7 Pro might not have too many pre-installed apps but we are unsure about the status as of now. Finally, the device will have no app lag which is thanks to its superfluid OxygenOS and the latest Qualcomm Snapdragon 855 SoC which is almost quarter times faster than the previous gen Snapdragon 845.
Although OnePlus didn’t share an actual image of the upcoming device, it did add a sketch to showcase the bezel-less display, motorized front-camera module and more.
Apparently, Android Police did some maths to find out that the OnePlus USA actually paid a whopping $179,029 towards the full-fledged four-page ad in ‘The New York Times’ along with additional $75,029 for nationwide distribution. OnePlus is definitely trying to create a buzz with the upcoming release but is it worth it? Could OnePlus adjust the ad cost in the pricing of OnePlus 7, OnePlus 7 Pro, and its 5G variant? There are some unanswered questions but hey, we are merely two weeks away from the launch so wait and watch the live commentary on the launch on May 14 (Tuesday).
The event starts on May 14 at the Bengaluru International Exhibition Centre at 20:15 IST. The global launch will be held at Pier 94, New York on May 14 and the event will start at 11 AM EDT.